Developers don’t fall for fluff. They trust what’s clear, useful, and respectful of their time.

This guide collects four of the most popular editions of the Trust Memo, EveryDeveloper’s weekly newsletter. Each one tells a real story, from a dev abandoning a signup flow, to a brand defining itself through one unforgettable piece of content.

Inside, you’ll find practical insights and action tips to help you create developer content that builds trust, earns attention, and avoids the mistakes that push technical audiences away.