She just got an EGOT

Viola Davis would be a GREAT developer marketer.

But she’s probably all set with acting, given her Oscar, Emmy, and two Tonys…

She also dipped her toe into narration with the audiobook of her memoir, Finding Me, for which she just recently won a Grammy.

They call winning all four awards an “EGOT,” and Davis is only the eighteenth person to do it.

All that’s to say, even though I think connecting with technical audiences is one of the best jobs in the world, I doubt she’s in the market for that type of role.

Luckily, we can still learn from her acting advice on building a backstory. And, YES, we can apply it to technical audiences:

Your action is depending on what you need in life as that human being. What your emotional life is like, those things that have to be discovered and explored before you start going toward your action. They inform what each action is.

In other words: your content needs to understand where a developer is coming from.

You don’t need to unlock any trauma or cue a snotty ugly cry to reach developers… but you do need to craft content that’s aware of their journey.

And their journey doesn’t have to stop at the single piece of content with which most visitors start. Your goal should always be to have them engage with multiple pieces of content, which is more likely to happen when you have multiple related pieces to interlink.

I call these Content Concepts, which I talk about more in my new blog post.