Playbooks for Getting Picked
Earn developer trust, backed by LLM Rank data and analysis from a developer and tech journalist who has covered dev tools since 2008.
2026
2025
- How to Target Non-Developers with Your Developer Product
- How Tech Companies Undermine Their Content Marketing
- Should You Market Your API with an MCP Server?
- Please Don’t Write Another Event Recap Until You Read This Post
- Why Developers Don’t Trust Your “Build vs Buy” Guide
- Every Developer Deserves Great Documentation
- Innovative Developer Tutorial Interfaces
- Does “Developer First” Mean What You Think It Means?
2024
- The Pages Every Developer Is Searching
- Why Developers Are Unresponsive to Traditional Marketing
- See Your Dev Tool Like a Journalist
- Technical Content That Matters in the Age of AI
- Developer Content That Ranks in 2024
- DevTools Marketing That Works, According to Developers Themselves
- Read This Before You Hire a Technical Content Agency
- How Puzzles Can Get You Developer Engagement at Events
- How to Choose Developer Events
2023
- Self-Publishing as Technical Marketing
- 10 Books Every Developer Marketer Should Have On Their Wishlist
- How Use Cases Elevate Your Technical Content
- Craft Quick Start Guides That Developers Will Love
- How to Measure Developer Experience
- 4 Great Ways to Get Docs Feedback From Developers
- Benjamin Franklin, the First Technical Content Marketer
- The Analytics-Driven Approach to Developer Content
- The 15 Content Marketing Channels to Reach Your Developer Audience
- Attract a Technical Audience Without Writing New Content
- Publish More Strategic Content with Concepts
- Create a Developer Community Content Program
- How Marketers Can Best Collaborate with Developer Relations
- A Simple Pattern in Technical Content That Engages
- The Marketing Funnel for Technical Products
- Is Plaid for Developers? How Its Homepage and Docs Send the Right Messages
- Why Developer Marketers Should Start with DX
- Examples of Bad Documentation (And How to Do Better)
- You Can Use Both Features and Benefits in Your Developer Marketing
2022
- Top Technical Content Mistakes to Avoid
- How Community and Marketing Teams Can Be Friends
- How 30 Dev Tool Homepages Put Developers First
- 9 Great API and Developer Documentation Examples
- Stripe’s Greatest Success Is Not Its Documentation
- Don’t Practice Vanity-Driven Developer Marketing
- How Documentation Teams Can Improve Developer Experience
- Marketing to Developers is Not Hard
- How to Find Developer Content Writers
- 9 Ways to Reach More Developers with Your Content
- Mindhunting in Your Developer Analytics
- Writing for Developer Relations
- 3½ Quick Tips to Improve Your Developer Content
- Everyday Developer Experience at Your Coffee Shop
2021
2020
2019
2018
2016
- Three APIs Making the Case Against Building It Yourself
- Oldest Web Map Provider to Slowly Close its API
- Do You Want API Billing Data Via API?
- Where the API is the Beer
- Good Defaults Make Good Developer Experience
- Great APIs Have One Thing in Common
- The Humans Behind Every API
- Big Company API vs Startup API
- Is User Login a Gateway to Many Industries?
- Is Twitter Really Serious About Developers Again?
- NBC’s Quick Little Mainstream Hack
- Custom Maps Get Even More Custom with MapBox
- Stripe’s Unique International Expansion Plans
- Parse Alternative Competition Heats Up