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Bring in a senior advisor for your dev tool team

Earn the developer default. Unlimited calls, analysis of how AI recommends tools like yours, and new assessments your team can act on.

Check availability

I work with about five clients at a time.

Here's how we'd work together

  • Talk to me as much as you like

    Unlimited calls for one person on your team, so you get a second opinion while a decision is still open.

  • Let me see how you work

    Read-only access to your docs, analytics, and a channel, so my view comes from your real work and deepens over time.

  • See how LLMs see you

    A monthly report on how AI recommends tools in your category, so you know where you stand when developers ask. Yours to share with your whole team.

  • Get something new to act on each month

    Together we choose what will help most: a content brief, a competitive assessment, a repurposing plan, or something else, ready for your team to use.

  • Skip the search for good people

    I'll introduce you to the writer, DevRel engineer, community lead, or marketer I trust for the job, so recommendations turn into work that gets done.

Adam DuVander

Hi, I'm Adam DuVander

I'm the founder of EveryDeveloper and the author of Developer Marketing Does Not Exist. I'm a developer who came up through editorial work at Wired and ProgrammableWeb, and I'm the one you'd talk to on every call. These days I also run LLM Rank, which tracks how AI recommends dev tools across 30+ categories.

A few teams I've helped

Things that make me blush

  • EveryDeveloper played a pivotal role in customer acquisition at Hoss. Adam has a deep knowledge of APIs and developer audiences and knows how to craft a robust content strategy. I highly recommend EveryDeveloper.
    Matt Hawkins, Founder of Hoss (acquired by Niantic)
  • I've known Adam throughout the 20 years that I've been involved with developer marketing and relations. He brings authentic empathy for both developers and marketers, a key ingredient of successful developer programs.
    Mike Pegg, Developer Marketing and Relations, Google
  • EveryDeveloper's independent view found things we expected, and identified new gaps and opportunities. Having a valid third-party analysis to share with my stakeholders was priceless—and I recommend EveryDeveloper 100%.
    Ivana Ivanovic, Head of Content, ex Algolia, Retool

This is for you if...

  • you lead marketing or product at a dev tool company, whether you set the strategy or carry it out
  • you'd like a senior advisor to help you get it right sooner

Priced to the size of your decisions

From $5,000 a month, not billed by the hour. Either side can cancel with 30 days' notice.

Check availability

Or dig into one question with your whole team

I take on a small number of projects so each one gets my full attention. I put in the research and analysis, and I talk with the people who see the problem from different sides. You leave knowing what to do next, with everyone behind it.

Two examples of what that can look like:

  • Competitive analysis

    How your developer story compares with the tools your audience is weighing you against, and where you can stand apart.

  • Developer experience review

    A fresh, outside look at what a developer sees from first search to first success, ending in a prioritized list of fixes.

It was perfect for facilitating the conversation and it has helped us prioritize the work in the upcoming semester.
Kristen Womack, Microsoft

Have something else in mind? Let's chat about it and see how I can help.

Tell me what you're working on

Start with a conversation

No pitch deck, just a chance to see if we're a fit.

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