How marketers earn a developer's pick
Recommendations have changed, but why developers believe them has not. Every week, Shortlisted shows you what it takes to get picked and earn developer trust.
Companies I've worked with
- Two decades of developer focus
- 1,592 dev tools measured in AI answers
- 316 straight weeks spotting developer trends
Developers ask AI first now. What does it tell them about you?
Every month, I ask the AI models the same questions developers ask, and track the answers on LLM Rank . Products move up and down the leaderboards.
| Tool | Prominence | Models |
|---|---|---|
| Tool A | 85 | |
| Company B | 81 | |
| Product C | 50 |
- Gemini
- ChatGPT
- Claude
Developers still ignore anything that sounds like marketing
Developer Marketing Does Not Exist has helped thousands of dev tool marketers stop pitching and start earning trust.
Marketing is hard. Marketing to developers is fiendishly hard. Developer Marketing Does Not Exist is a must-read for anyone who wants effective, non-sleazy strategies to reach more developers.
Put your effort where developers actually decide
I help you see your product the way developers do. I can only do this for about five at a time, but you'll have me on call for important developer decisions. You'll also get my eyes on how AI treats your product, and a straight answer on how to best reach developers.
EveryDeveloper avoids common pitfalls that prevent other marketing investments from attracting developers. They know how to provide an actionable strategy around high-quality content opportunities that are a great match for our product's strengths.
I have, quite possibly, seen more dev tools than anyone
Covered, cataloged, and measured almost every dev tool. Marketed a few. I'm a developer who spent years as a tech journalist (Wired, ProgrammableWeb) getting pitched dev tools. I've run DevRel and marketing in databases, email, and automation. Since 2018, I've worked with dozens of companies through EveryDeveloper.
Get your tool shortlisted
One short read a week you can use to better understand developers and the LLMs that drive their work.