Do You Know Why Developers Ignore Your Marketing?
Technical audiences are difficult to attract and even harder to engage. Developers sniff out anything that seems like traditional marketing. Even if you have the best intentions, they often see your marketing tactics as pure promotion.
Developer Marketing Does Not Exist (the latest book from EveryDeveloper and founder Adam DuVander) provides practical advice to help you reach more of the right developers. You’ll learn the philosophy and process of successful developer-focused companies based on Adam’s 12+ years of experience helping dozens of API and tooling companies reach more developers.
An excellent summary of the challenges and rewards in developer relations and marketing
Mike Pegg, Developer Marketing and Relations, Google
Helping great technical companies like…
Main Content
How You Can Reach More Developers
Developer Education
Help developers become better and solve problems
Developer Marketing
Reach developers where they are
Developer Experience
Improve the entire developer journey
Developer Content
Publish strategic, authentic content developers want to read
Developer Documentation
Deliver clarity that guides developers to success
Developer Blogging
Write blog posts that attract and inspire developers
Adam helped me create content that spoke to a developer audience in a way that both gave valuable information and still reached the product prioritization goals of the company overall.
Julia Tetrud
Adam is excellent at helping technical folks create compelling content for a wide range of audiences. His philosophy of Share Knowledge, Not Features provides a great framework for approaching things.
Brandon West
Adam’s ability to dig into the technical issues while maintaining editorial consistency is a rare combination.
Daniel Jacobson
