fbpx
See How Your Developer Tool Ranks Against Competitors

Join hundreds of marketers getting the latest developer engagement strategies and tips every week.

My weird collection of email hooks

There’s a small pile of things on my desk that probably wouldn’t mean much to most people.

A pen. A decoder badge. A pencil. A stack of narrow notepads.

Knowing something exists doesn’t mean I have to own it. And yet there I am, trolling eBay at odd hours for a small object that means far more than its size suggests.

Each one ended up here because it sparked a ​developer trust memo​. If you’ve been around for a while, some of these might look familiar:

  • A Fisher Space Pen, which I first heard about from John Musser, founder of ProgrammableWeb, who picked it up from an old Marc Andreessen blog post. I ​debunked a common myth​ about it along the way.
  • An Orphan Annie Secret Society Decoder Badge — the original 1935 badge. Ralphie had a 1940 in A Christmas Story, but I wanted the first one. Turns out ​Ralphie wasn’t the only one getting played​. I even built an ​encoding/decoding site​ around it.
  • A Blackwing 602 pencil, a favorite of animators. Expensive and coveted on eBay. I’ve stuck with the reproduction — it looks just as nice, sharpens to a satisfying long point, and has that skinny eraser. Animators would swear they’re not the same, but ​the real reason they’re obsessed​ has nothing to do with the eraser.
  • A stack of Reporter’s Notebooks. Not an eBay find — at $2-3 each, the long, narrow pad fits in a jacket or shirt pocket. There’s a reason ​every professional storyteller keeps one nearby​.

In case you think I buy every object I write about, I do not own:

Developer lessons are everywhere — even in the things already sitting on your desk. If you’re having trouble spotting them in your own product, that’s exactly what we help with. ​Reach out to us​.

P.S. That’s right, Ralphie, it’s a crummy commercial.

Inspiration to Reach a Technical Audience

Get exclusive tips, proven strategies, and insider insights delivered weekly to attract, engage, and retain the right people for your technical product, without the guesswork.