Break this habit to increase page views

Take out your phone and scroll through the contacts.

Yep, looking at your list of friends will get your posts more page views. I’m not going to ask you to send them your posts (though that can help, too).

Instead, think about whether you’d want to have a conversation with each of the people behind the contact record. Some are a big yes, right?

And some are an even bigger no.

There’s a good chance anyone in the second group has a habit that also inflicts a lot of technical content:

They only talk about themselves. Their problems. Their successes. Their experiences. And their life.

Now, back to your content.

You may see a lack of views when it’s really a lack of viewpoint. No promotion strategy can fix an uncompelling topic. If your content is all about your product, it’s being like that friend who always brings the one-sided conversation.

For example, take these two posts from a technical blog of a pretty big company:

Right from the headlines, you can tell their focus… themselves.

There’s a new product or feature and that’s where the conversation starts.

Their ulterior motive can be sniffed out just from a headline. Developers are unlikely to click—let alone try the product.

It reads like marketing, and devs will almost certainly turn the other way.

Instead, emulate these posts from the same blog:

What do these do differently?

For one, they start from the developer’s frame of reference.

Their problems. Their successes. Their experiences. And their life.

If you have a developer relations team, you know the empathy they have for your product’s ideal audience. But even developer advocates and evangelists can make this mistake.

That’s why I’m leading a group accelerator to improve developer relations content.

​Share this page with your Dev Rel team—or if that’s you, let’s help you reach more developers with content that is all about them.