Content marketing is as old as the stove

What do you think it would take to bump George Washington and get your face on the dollar bill instead?

Or maybe you’d prefer to be the face of the $100—it is rarer and worth way more than the dollar.

Chances are, the current guy on that bill wouldn’t mind, because Benjamin Franklin was focused on others more than himself.

While he was renowned for his accomplishments as a statesman, scientist, author, and inventor during the 18th century, we can all learn a lot from how Franklin successfully marketed his technical product via content.

The Franklin heating stove

The EveryDeveloper ethos of “education not promotion” is clearly something Ol’ Ben could get behind. Benjamin Franklin was essentially the world’s first technical content marketer. He had many skills, but over-promoting huckster was not one of them.

​You can explore Benjamin Franklin’s marketing ingenuity according to his own words—and learn what we can take away from his methods.