Was one of these in your school bag?

Once I stayed up all night to read East of Eden. Later I discovered I could have watched the movie.

As the assigned books in school became longer and denser, it was more difficult to complete reading in time. In the US, many students turned to little yellow pamphlets.

Called CliffsNotes, these were published as study guides…

…but often used as a substitute for the actual reading.

Their bright color made them easy to find in the bookstore. On the downside, one glance in a student’s bag and the yellow instantly betrayed the under-read.

It wasn’t always entirely all-nighters of page-turning. Many students have been propped up by Cliff a time or two.

So, it’s understandable if you haven’t made it through the 140 pages of Developer Marketing Does Not Exist. But there’s not a movie (yet?) and we’re not sure CliffsNotes exist these days.

The pamphlet version of Developer Marketing Does Not Exist would likely include:

• What’s it mean to reach “the right developers?”
• What types of content should you create?
• How should you approach sponsorships?

​

Alas, we have nothing shorter than 140 pages to sell you.

But we answered those questions above—and several others—in an interview with TechCrunch.

We also discussed how Netlify uses tools as marketing, the “content mind trick,” and the origin of the EveryDeveloper name.

​Have a read and let us know if it sparks other questions. Don’t worry, there won’t be a test.