Have you heard the one about…
Got time for a quick joke?
A marketer and a developer are stranded together on a remote island. After days of searching, they discover a coconut grove.
The developer harvests a fruit, cracks open the husk, drinks its water, and hungrily devours its meat.
The marketer?
They extract oil from the coconut, rub it on a rock, and exclaim, “just look at that shine!”
Now that you’ve finished laughing, let’s get serious.
Some attempts at developer benefits come across equally off-key.
It’s important to find the benefits that matter to your audience. Nothing against coconut oil, it was just not the right time and certainly not the right person.
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