Company You’ve Never Heard Of Releases Product You Don’t Care About

Company You’ve Never Heard Of is excited to share something new.

They want to tell you all about Product You Don’t Care About.

They might even be “proud to announce” it or its new features.

And that’s why these self-congratulatory blog posts look something like this:

Worse, they rarely stick around to rank well and be discovered by developers month after month.

Maybe that seems obvious. After all, who would care about an announcement from Company You’ve Never Heard Of.

But here’s the thing:

It seems like even well-known brands rarely have this sort of own-horn-tootery gather momentum.

And now I can prove that. With data.

My team and I ​analyzed nearly 5,500 top-ranking pages​ from 30 popular dev-focused companies, including Stripe, GitHub, and Vercel.

And blog posts are just one type of content that gets discovered.

These are companies to admire, with lengthy history of a focus on developers. Rather than look at the content they recently published, we identified the evergreen ​content that continues to get traffic​.

There’s something in here that every company can bring into their technical content strategy.