There’s a fine line between…

Love and hate? Pleasure and pain? Those are both songs, apparently.

When it comes to developer messaging, there’s a fine line between hand-wavy and compelling. If you want to pull-in business benefits, it often comes across like a Silicon Valley episode:

Yet, your developer audience may help you get clearer here. Even this is better:

We find simpler is usually better because it keeps you away from the fine line… which could send you into hand-wavy territory.

Some of the 30 dev-focused homepages we reviewed walk that line.

Even Stripe’s primary message, “Financial infrastructure for the internet” leans toward the general. It’s the sub-heading and the use of “infrastructure” that pulls it back toward developers.

Also, it’s Stripe. They’re well known enough to get a pass from developers wondering if it’s for them.

How about you?

Are there areas of your messaging, docs, samples, or other resources that have you unsure? What about your overall developer experience?

For help from a team that understands developer messaging, ​reach out to EveryDeveloper​.