Why developer marketing is not so hard

Developer marketing is easy like the Rubik’s cube is easy.

Ok, this looks hard:

That’s Magdalena Pabisz, the women’s world record holder in the standard Rubik’s cube.

Magdelena is one of the best in the world at “speedcubing,” where competitors attempt to solve as quickly as possible—her record is 4.24 seconds.

The entire top 100 is under five seconds.

If that many people can do it, is it really “hard?”

Watch the ​video​ of her record and you’ll see her method:

• She picks up the cube and inspects it from all angles
• Plans the movements needed to solve the cube
• Places her hands on the timing mat, ready to go

To my untrained eye, her task seems insurmountable. This Rubik’s cube, with its nine colored stickers covering each side in seemingly random spots, will soon be solved.

Because Magdalena has memorized the signals.

She knows the patterns—the algorithms—that will unscramble the cube.

When you know what to look for, you can implement the right strategies.

It’s not hard.

And neither is developer marketing. If you know what to look for. If you’ve internalized the strategies to implement.

By the way, these patterns and strategies are exactly what I’m covering in ​Developer Marketing in Practice​, in partnership with DevRelCon founder Matthew Revell.

We’ll cover frameworks, tools, methodologies, and metrics to build your developer go-to-market strategy.

It’s coming soon, so be sure to ​let us know you’re interested​.