Because you watched Married at First Sight

It feels awkward to share this, but here goes…

I was staying at an Airbnb with my family and everyone else had gone to bed.

The host or a previous guest had signed into the Netflix account, so I started browsing…

I’d never watched Married at First Sight, but the premise drew me in. Plus, it was recommended for whoever’s account I was using.

Several episodes later… 😬

I forced myself to go to sleep. Based on their Netflix recommendations, I’d probably get along with the person whose account I used.

Another night I somehow ended up on a YouTube copy of a 1980s restaurant training video.

For unexplainable reasons, I was hypnotized. YouTube noticed and served me up several recommendations, which I proceeded to watch with the same fervor.

For the next week, I got some weird suggested videos… though perfectly reasonable based on my recent intense interest in how to cook a Pizza Hut pizza in 1990.

As AI becomes a part of every single software product, we’ll come to expect these helpful recommendations. Even if they’re sometimes strange.

You can use this same idea to help you attract more developers to your product. You don’t even need fancy AI or a recommendation engine.

If you know the sort of persona that is a good fit for your product, you know the other tools they use.

There are languages, frameworks, databases, development workflows, open-source software, and plenty more.

Tap into these complementary tools and you’ll have ​strategic concepts to send a steady stream of traffic to your site​.

This week, I’ll be in New York City at DevRelCon. In my workshop, I’ll help the audience start their technical content strategy in 50 minutes.

If that sounds interesting to you, I may put together a virtual version for you.

Reply with “Yes” and I’ll be sure you hear about it!