There’s nothing on TV

How’s the writer’s strike going for you?

When I was growing up, my family was a late adopter of cable TV.

We only had broadcast stations and had to stand up and turn a physical knob to select one of 12 channels… and I think a few of them were static.

Apparently, now these are vintage collector’s items. I saw this one on eBay:

We haven’t even begun to see the real effect of the writer’s strike, when shows that should start seasons in September or October won’t have any new material.

But there’s no shortage of back catalog on Netflix, Hulu, Max, Disney+, and so on… yet many nights when I sit on the couch, I can’t decide which streaming service to open… or what to watch once I do.

This future was foretold in 1992 by the poet Alfred Yankovic, who said:

Now why did I ever pay for this junk?

I hooked up 80 channels and each one stunk

Weird Al’s song “Can’t Watch This” (a parody of Can’t Touch This) was talking about cable.

But the problem hasn’t gone away. It’s a paradox of choice now—too many options!

You might feel the same way with all of the content you and your team produce—or could be producing.

There are many, many ways to reach your technical audience… and only so much time you can spend doing it. That can cause inaction.

It doesn’t have to be overwhelming.

In fact, I’m taking us back to the old TV switch: I’ve narrowed the possibilities to ​just 15 content channels​.

Then I went further and put them in four categories: written, community, presentations, and paid.

Choose a category, prioritize the channels, and see what works with your audience.

More in ​this new blog post​.