The EveryDeveloper Blog helps you better connect with a technical audience. Learn how you can help your posts, tutorials, guides, and documentation reach more of the right developers.
How does a developer find a new tool to add to their stack? There’s no single answer, but most will tell you that technical content is part of that journey. Certainly, documentation is crucial to …
Continue Reading about Developer Content That Ranks in 2024 →
The lead form full of invasive requests sends them to the Back button. They bristle at the words “Contact sales for documentation.” And that stroll through the expo hall? Solely about the freebies. My …
Continue Reading about DevTools Marketing That Works, According to Developers Themselves →
Far too many companies venture into technical content because “that’s what you’re supposed to do.” Looking at established technical products and companies, the process can look deceptively …
Continue Reading about Read This Before You Hire a Technical Content Agency →
Every time I walked through the GlueCon 2014 lobby, I couldn’t help but look up at the “API Challenge” leaderboard. Mashery’s booth at the conference for API thinkers included a real-time ranking of …
Continue Reading about How Puzzles Can Get You Developer Engagement at Events →
Content might be the most scalable way to reach a technical audience, but it’s ultimately just one part of your larger marketing strategy. The written word, streaming video, and other content formats …
Having identified as an “accidental marketer,” it’s a little uncomfortable to admit… I published my two developer engagement books as marketing. If you believe in the power of content to reach a …
Continue Reading about Self-Publishing as Technical Marketing →
