Content might be the most scalable way to reach a technical audience, but it’s ultimately just one part of your larger marketing strategy. The written word, streaming video, and other content formats …
Self-Publishing as Technical Marketing
Having identified as an “accidental marketer,” it’s a little uncomfortable to admit… I published my two developer engagement books as marketing. If you believe in the power of content to reach a …
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10 Books Every Developer Marketer Should Have On Their Wishlist
Wishlists may have marked the start of the holiday season when you were a kid. As adults, wishlists get harder to make. The things you want rarely make it onto a list. To help you get started, …
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How Use Cases Elevate Your Technical Content
From 2009 to 2013, I saw every new API that was released for developers. I was the editor of ProgrammableWeb, the journal of the API economy. Founder John Musser and I used to joke, “It’s the year of …
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Craft Quick Start Guides That Developers Will Love
Quick Start guides are your first handshake with developers. These guides are essential for getting developers onboard with your API or SDK. They’re the welcoming mat that either invites developers in …
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How to Measure Developer Experience
When your technical audience determines your product’s success, it’s important to provide documentation and other tools to engage them. To that end, you’ll find Developer Experience (DX) teams at many …
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