How Companies Attract a Technical Audience: Best Practices and Analysis
Stripe, Twilio, and Plaid reach their technical audiences with authentic messaging, fantastic documentation, and a deep understanding of the problems they need to solve. But these companies are hardly alone. Our team sees great examples every week, which we share with our clients and collaborators. Often, we aggregate this research and publish it here to help the entire industry learn from these forward-thinking companies.
EveryDeveloper currently tracks
1,173 technical companiesacross categories like APIs, Machine Learning, Cloud Infrastructure, and Databases
Our public research is available via the galleries, repositories, and insights listed on this page.
Technical Company Homepages and Navigation Gallery
Quickly browse the homepages of 30 popular technical companies, including Netlify, Snowflake, and Tailwind. Includes analysis of global navigation, messaging, and technical depth.
For example:
- Only half provide navigation items for a technical audience
- Very few include community or open source navigation
- Most have easily-browsable pricing
Documentation Homepage Gallery
Developers judge your product first by its documentation. Immerse yourself in the first impressions of 30 popular technical companies, including Twilio, Heroku, and LaunchDarkly. Includes analysis of documentation types, language support, and code samples.
For example:
- Almost half allow developers to suggest edits
- Nearly two-thirds prominently feature a getting started tutorial
- Only one in six don’t share use cases or code samples
Developer Portal Gallery
Some companies, including 14 of the 30 companies we reviewed, maintain a developer homepage or portal, in addition to documentation.
There’s Way More We Haven’t Shared Yet
The EveryDeveloper team finds great new examples every week and maintains a backlog of potential research topics. Add your email address to stay up-to-date and learn to better reach a technical audience.