A technical audience will sniff out anything that seems like traditional marketing. We use our D.E.V. Content Framework to find your unique viewpoint that will resonate with developers, engineers, and architects.
We have helped dozens of developer-focused companies create a content strategy to reach a technical audience. Don’t throw around blog posts hoping it sticks with developers, only to be called spammy and promotional. Instead, work with the EveryDeveloper team to have confidence in your developer content plan.
Developer Content Strategy That Resonates
It’s tough to consistently produce authentic technical content. Many developer-focused companies struggle when time from founders or engineers is scarce. It’s tough to hire someone full-time for the role, even if you do have the budget. You’re stuck knowing you need developer content, but not having a real plan to make it happen.
So, here’s what happens:
- You publish sporadically, never really gaining much audience
- You create content that doesn’t resonate with developers
- You throw non-strategic content around, hoping something will stick
EveryDeveloper knows developer-focused content. Our team of developer writers and editors have been where you are and we can help you out of it.
The content strategy concepts EveryDeveloper researched are great and I return to them often. I adore that document! It’s helped us all get on the same page before beginning new projects.David Hallinan, Director of Content, Replicated
Work with EveryDeveloper to create and execute a content strategy to reach your developer audience.
Your Developer Content Action Plan Sets Your Strategy
The first step in working with EveryDeveloper is to complete a Developer Content Action Plan. These strategy documents prioritize the content that will have the most impact for your company. In a few short weeks (and less than fives hours of your time), EveryDeveloper takes you through three stages to identify practical next steps:
- Developer Experience Assessment: understand how you present your product to developers
- Content Gap Assessment: uncover hidden content opportunities you and competitors have missed
- Prioritized Action Plan: declare the strategy to help you reach more of the right developers
Our experienced outside perspective can save you months of guessing, as Graham Thompson of Privacy Dynamics found:
A startup’s most important currency is time—EveryDeveloper saved us three or four months of effort. They helped us form a developer content strategy we can use to attract the right engineers. I highly recommend their process for anyone who wants to reach a technical audience.GRAHAM THOMPSON, CEO, PRIVACY DYNAMICS
Fresh Eyes on Your Developer Experience
The reason EveryDeveloper starts with developer experience is because it’s the foundation of your developer program. You don’t want to attract thousands of new developers to a sub-par experience. For the Developer Experience Assessment, we look across 13 important criteria, including libraries, navigation, and guides. You receive a DX index rating and actionable steps to improve your experience across the criteria.
It’s easy to get lost in the world of docs and completely forget what new users see and what they expect. Having EveryDeveloper walk through all our docs and come out with a clear list of actionable items was incredibly handy.
If you’re struggling to get a grip on things or figure out where the holes are in your docs, then I absolutely recommend you get in touch with EveryDeveloper.Johnny Matthews, Head of Documentation at Protocol Labs (IPFS)
Writers Who Understand Your Technology
Work with EveryDeveloper to create your content strategy and execute it with authentic technical content. We will work from your Developer Content Action Plan to outline, publish, and promote high quality developer articles, guides, tutorials, and other technical content.
We do not specialize in cookie cutter content. Instead, we produce strategy-backed, opinion-infused content that developers want to read.