Developers expect authentic and relevant blog posts, tutorials, and other technical content. They sniff out anything that seems like traditional marketing.
Producing at this level is challenging for many developer-focused companies. They can’t get engineers and other technical team members to write consistently. Hiring a dedicated person for this role is sometimes hard to justify and even harder to recruit.
So, here’s what happens:
- You publish sporadically, never really gaining much audience
- You create content that doesn’t resonate with developers
- You throw non-strategic content around, hoping something will stick
EveryDeveloper helps you educate and inspire your developer audience.
We help you create a plan based around the developers you want to reach. If you can understand their problems and use cases, then you can build an editorial strategy around them.
Writers Who Understand Your Technology
Yes, marketing and developers can be friends! It takes the right kind of writers, who’ve been in the audience’s shoes.
You’ll work with EveryDeveloper’s Adam DuVander, creating a developer content strategy to deliver authentic writing that engages your technical audience.