Highly recommended. Developer Marketing Does Not Exist is full of nuggets.Mark O’Neill, Vice President Analyst at Gartner
Learn to authentically engage with developers to attract more of them to your product. Typical marketing tactics will fall flat on an audience of developers that sniff out anything promotional.
Developer Marketing Does Not Exist will help you uncover what will actually resonate with your technical audience so you can start to reach more developers.
Marketing is hard. Marketing to developers is fiendishly hard. Developer Marketing Does Not Exist is a must-read for anyone who wants effective, non-sleazy strategies to reach more developersJason Shen. 3x startup founder & Facebook PM
Table of Contents
- Developer Experience
Prepare an environment where developers will thrive
- Blog Posts
Reach more developers with frequent, helpful articles
Teach developers exactly how to solve their problems
Show how deeply you understand what a developer needs
- Open Source and Community
Listen and contribute to a broader group of developers
Meet developers where they are with authentic interactions
- Tools as Marketing
Build something the right developers will want to use
- Advertising and Sponsorships
Enter into long-term partnerships, not quick growth tactics
- Developer Marketing Organization
Hire the right people and set reasonable expectations
Kind Words From Readers Like You
I started reading and couldn’t put it down! The principles and main concepts of the book are carried by memorable and relatable metaphors. Between the metaphors and the well timed jokes the book is engaging and informative. 10/10 would recommend.Kristen Womack, Microsoft
I’ve known Adam throughout the 15 years that I’ve been involved with developer marketing and relations. I first knew him as a journalist, so I expected good storytelling. He also brings authentic empathy for both developers and marketers, a key ingredient of successful developer programs.Mike Pegg, Developer Marketing and Relations, Google
I firmly believe that if you’re either new to the area of developer marketing, or a seasoned pro, you should buy this book and internalize its message. This book provides an excellent summary of the challenges and rewards in the developer relations and marketing craft.
Adam uncovers true value for a diverse group of developers. This is a must-read for any team with a bottom-up go-to-market.Dana Oshiro, General Partner and GM, Heavybit
Essential reading for tech marketers and founders building developer-focused businessesAntony Falco, SaaS Startup Founder
Developer Marketing Does Not Exist is packed with guidance and practical advice for developer relations professionals based on over 10 years of direct experience working within what Adam surprisingly admits is developer marketing.Phil Leggetter, Developer Experience and Relations Executive
If you want to attract software developers to your platform, follow Adam DuVander’s example. Nobody understands that community better.Justin Jackson, co-founder of Transistor.fm
Genuine value exchange and authenticity are what separates developer engagement from noise. If you knowingly or unknowingly waste dev time, it is difficult to recover. Adam covers mistakes to avoid and tips that work in his book, an important read for anyone who partners with and seeks alignment with software engineers.Delyn Simons, Ecosystem GTM leader
There is a real need for a world where everyone learns what Adam is teaching in “Developer Marketing Does Not Exist.” A must read.Jimmy Jacobson, Engineering Manager and Partner at Codingscape
Just read this book in one sitting (with a short break for egg and cheese on an everything bagel with jalapeño). Couldn’t put it down. Very interesting and helpful. I can see it becoming whatever the electronic equivalent of dog-eared is in the coming weeks/months.David Goossen, Chief Growth Officer, Resurface Labs
Developer marketing may not exist*, but Adam DuVander is the real deal.
*It does. Buy the book!Mike Maney, PR Strategist, Akamai Technologies