For 15 years, I’ve been producing technical content professionally. Believe me, I’ve made all the mistakes many times over. I’ve written to SEO keywords I barely understand, I’ve overly promoted …

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When you want to find technical content writers, there are a few common places to look. For the right community-oriented company, looking within your own users is an appealing option. Famously, …

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The mysterious, hoodie-wearing developer drops a link into the chat. It’s a thread from GitHub, Twitter, or StackOverflow. They bring feedback from the field. Usually unvarnished, sometimes critical …

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Not many podcasts dive deep into technical topics. When I found myself on a call with the producer of a popular dev program, I asked about how they measure engagement. Tracking written content success …

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Most of your technical audience isn’t looking for your product. They’re doing their own work, communicating with their team, and doing their best to hit milestones. This involves researching, …

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When it comes to dev-focused examples, you’ve probably seen enough of Stripe and Twilio. That’s one reason I like to share Plaid, the company best known for seamlessly connecting to bank …

Continue Reading about Is Plaid for Developers? How Its Homepage and Docs Send the Right Messages →