Learn how to uncover the problems your technical audience cares about, why you’re likely focused on the wrong numbers (and which ones matter), and the framework we use to reach more of the right technical audience.
Technical Content Strategy Decoded will help you apply the lessons of great technical products to your marketing and other engagement efforts.
Table of Contents
PART 1: Content That Works With Your Technical Audience
- Chapter 1: Speak a Common Language
How content engages your technical audience - Chapter 2: You Are a Translator
Connect the dots from your audience to your product - Chapter 3: Why Technical Translators Struggle
Avoid the most common mistakes of technical content - Chapter 4: Start With Technical Problems
Get inside the mind of your technical audience - Chapter 5: Good Content Has a Job
If you want to reach them, you’ve got to teach them
PART 2: Unlimited Technical Content Concepts
- Chapter 6: The Numbers That Matter
Why vanity metrics won’t bring your content success - Chapter 7: The Technical Engagement System
Adjust the three dials of successful technical content - Chapter 8: How Your Content Finds Its Audience
Where to publish your content so it gets discovered
PART 3: Start the Content Engine
- Chapter 9: Search Solutions Not Products
Find direction in the world’s largest code database - Chapter 10: Understand the DIY Instinct
Follow audience momentum and earn trust - Chapter 11: The Lingua Franca
Use popular tools to attract the right audience
Kind Words From Readers Like You
Creating technical content isn’t easy, especially when you’re trying to reach a savvy, potentially skeptical user. This book shows that—no matter your product—there’s a way to find a path to engage your technical audience. The examples will help you think about and publish content that captures your audience’s imagination.
Steve, Data Scientist
This book applies developer marketing ideas with an easy framework and concrete examples. It seems like most non-fiction books are too wordy and filled with fluff. This one gets to the point without trying to stretch it to some page count. Definitely recommended!
Justin, SaaS Founder
This book offers insights and strategies for effectively engaging technical audiences through content. One key point is to develop fewer, but more impactful, content pieces that attract significant traffic and engagement.
Mo Shehu, Column
Praise for Developer Marketing Does Not Exist
“An excellent summary of the challenges and rewards in the developer relations and marketing craft.”
Mike Pegg, Developer Marketing and Relations, Google
“One of the most impactful books I’ve read”
Nader Khalil, CEO, Brev.dev
“Highly recommended. Developer Marketing Does Not Exist is full of nuggets.”
Mark O’Neill, Vice President Analyst, Gartner