Learn how to uncover the problems your technical audience cares about, why you’re likely focused on the wrong numbers (and which ones matter), and the framework we use to reach more of the right technical audience.

Technical Content Strategy Decoded will help you apply the lessons of great technical products to your marketing and other engagement efforts.

Table of Contents

PART 1: Content That Works With Your Technical Audience

• Chapter 1: Speak a Common Language
  How content engages your technical audience
• Chapter 2: You Are a Translator
  Connect the dots from your audience to your product
• Chapter 3: Why Technical Translators Struggle
  Avoid the most common mistakes of technical content
• Chapter 4: Start With Technical Problems
  Get inside the mind of your technical audience
• Chapter 5: Good Content Has a Job
  If you want to reach them, you’ve got to teach them

PART 2: Unlimited Technical Content Concepts

• Chapter 6: The Numbers That Matter
  Why vanity metrics won’t bring your content success
• Chapter 7: The Technical Engagement System
  Adjust the three dials of successful technical content
• Chapter 8: How Your Content Finds Its Audience
  Where to publish your content so it gets discovered

PART 3: Start the Content Engine

• Chapter 9: Search Solutions Not Products
  Find direction in the world’s largest code database
• Chapter 10: Understand the DIY Instinct
  Follow audience momentum and earn trust
• Chapter 11: The Lingua Franca
  Use popular tools to attract the right audience

Praise for Developer Marketing Does Not Exist

“An excellent summary of the challenges and rewards in the developer relations and marketing craft.”

Mike Pegg, Developer Marketing and Relations, Google

“One of the most impactful books I’ve read”

Nader Khalil, CEO, Brev.dev

“Highly recommended. Developer Marketing Does Not Exist is full of nuggets.”

Mark O’Neill, Vice President Analyst, Gartner