Are you fully stocked with candy?

In many parts of the world, including my little neighborhood in Portland, it is Halloween season.

That means lots of candy.

My wife and I developed a fun candy game on a long car ride. This is a great time of year to play it—by yourself or while sitting around chomping chocolate bars with others.

And yes, it includes an optional developer engagement lesson.

Tomorrow, my kids will bring their bags door to door and return with a smorgasbord of Nestle, Hershey, and the rest. Everybody has their favorites. Sometimes, they eat those first, while others savor them last.

Do you know your favorite candy? The Candy Bracket can help you find it:

In it, 64 popular candies are separated into four divisions. Like sports playoffs, each is given a seed and initial match-up.

As I said, it was a long car ride.

The divisions:

• Bars (like Snickers and Twix)
• Bites (Payday and Twizzlers)
• Bits (M&Ms and Skittles)
• Sucks (Gobstoppers and Lifesavers)
  ​

Feel free to argue with me about divisions and seeds. It’s a difficult duty to categorize five dozen candies.

You can download your bracket (PDF) and try filling it out yourself. Share it with family and friends, so you’ll know everyone’s favorite.

(We brought brackets camping with friends. Then, on a trip to town, we independently bought each other our favorites. How cute is that?!)

You can stop here and just make this about candy. Or you can realize there are options all around us.

What if the technical content you created had to belong to one of four divisions? How would you name those divisions?

Now imagine pieces of candy are instead pieces of content. By traversing your bracket, could you implement a technical content strategy?

Take a drive and think it over.

And tell me about it:

Fill out your bracket—candy or content—and let me know what ends up being the champion for you.