Quickly apply EveryDeveloper’s proven process to tune the content engine for your technical product.
When your audience is technical, there are plenty of hats to wear. The work can span product, marketing, support, technical writing, and more.
If you’re a developer advocate, product manager, or content marketer, there’s a good chance you want to:
- Create more technical content
- Improve your technical content
- Publish more and better technical content
Some teams will set publication goals, without thinking about the quality of the content. Others may polish a piece endlessly, without ever hitting publish.
A successful content engine will avoid both of those problems.
You may already be throwing blog posts and tutorials against the wall, hoping something will stick. You may write about new features and announcements, wondering why they don’t resonate.
You’ve probably already noticed that some content gets more attention than others.
With the Technical Content Accelerator, you’ll learn how to figure out what will work for your technical audience, so you can do more of it.
What does it take to make your technical audience notice? Why is it such a struggle to help them find your product?
Flip Your Perspective to Attract More of the Right Audience
Your product solves complex technical problems and that’s a hugely valuable perspective. You understand the pains they go through building software. You understand that your product sits in a larger technical ecosystem outside your company.
The best technical products use problem-focused content to consistently publish what their audience is already researching. It’s not about your product, it’s about the technical problems that it solves. Once you tap into that well of potential, you’ll have an unlimited flow of content concepts with almost guaranteed success.
You don’t need more posts, you need to start with concepts that are high in technical intent. Because when you do this, you’ll find an audience in search of a solution.
Before you publish your next post, ask yourself three questions:
- Who has the problems this solves?
- How can I help them understand the problem?
- What’s the unique viewpoint we bring to the problem?
In fact, you can ask these questions before you have written a word. The answers will help you decide which content to pursue and what goes on the back burner.
Create a Content Strategy Before You Create Content
You may think “content strategy” sounds like a gimmick to distract you from the real work. You have the wrong idea. You don’t need to make it more complicated than necessary and the end result should create less work, not more.
A good content strategy will tell you what to publish and why it matters. A clear goal for your content will help you focus on the concepts that have the most potential to be successful.
Don’t throw around non-strategic content hoping it finds an audience. Use your audience’s problems to create the strategy.
When we work with technical companies to create their content strategies, we use our proven process to keep the technical audience at the center. We call it the Technical Engagement System. It incorporates the technical perspective and company viewpoint, then seeks education over promotion.
Here’s how one client reacted to our work together:
“The content strategy concepts EveryDeveloper researched are great and I return to them often. I adore that document! It’s helped us all get on the same page before beginning new projects.”David Hallinan, Director of Content, Replicated
When you follow our authentic-content process, you’ll build your own content strategy and reach more of the right technical audience.
You already understand your product and likely have a good idea about your audience, too. A content strategy translates between your product and audience and the Technical Engagement System is a proven process to focus your efforts.
In the Technical Content Accelerator you’ll learn the system we use and quickly apply it so you can:
- Create unlimited content concepts that will resonate with your audience
- Audit your existing content to identify areas for immediate improvement
- Prioritize your many potential projects to focus on the most promising
- Evaluate content after it’s written to maximize its success before you publish
Once your team has learned our process, you can apply it again and again to reach even more of your ideal audience. The Technical Content Accelerator will teach you every method we use to create concepts inspired by technical research, problems, and aspirations.
EveryDeveloper invested substantial time into learning about my business and existing content to help create a content plan. As a result, I now have a detailed and highly personalized developer content marketing strategy that I can execute with confidence. EveryDeveloper’s help would benefit any business targeting developers, especially businesses without a dedicated marketing team.Adam McCrea, Rails Autoscale Founder
Here’s how you’ll improve your technical content each week:
Week One: Teach, Don’t Tell
Avoid the promotion trap and take the focus off your product with educational content
Week Two: Problems, Not Products
Identify concepts based on the problem, question, or state of being of your audience
Week Three: Avoid the Curse of the Generic
Find your company’s opinions and expand your content concepts to include viewpoints
Week Four: Tweak the Dials for Success
Take action and prioritize your content concepts for a realistic, powerful technical content plan
Along the way, the EveryDeveloper team is available for weekly Q&As and personalized feedback on your content concepts.
Apply for the Technical Content Accelerator
To attract more of the right technical audience to your product, you need a consistent supply of content that resonates. We’ll show you how to follow our proven process and create more of the strategic content you need to publish content guaranteed to hit the mark.
Another client says:
EveryDeveloper played a pivotal role in customer acquisition at Hoss. Adam and the team have a deep knowledge of APIs and developer audiences and helped us craft a robust content strategy.Matt Hawkins, Founder of Hoss (acquired by Niantic)
Join a small group of fellow technical communicators in the Technical Content Accelerator. To make sure it’s successful for everyone involved, we’re asking you to provide some information in a short application.
This program is designed to help you quickly apply the Technical Engagement System.
During the four-week training program, you’ll learn:
- The exact strategies you can use to uncover valuable content concepts (the same strategies that EveryDeveloper uses on every client project)
- Methods to audit your existing content and identify opportunities for immediate improvements
- How to decide which content has the highest potential to attract and engage your technical audience
During the Technical Content Accelerator, you will receive:
- Complete training in EveryDeveloper’s Technical Engagement System
- Four weeks of live group strategy sessions to get you answers on any technical content topics
- Weekly worksheets, exercises, and homework to help you apply the system immediately
- Get feedback on content concepts and exercises between sessions via email
- Three months of access to monthly Technical Content Check-ins to keep you on track
- Lifetime access to training videos and recorded strategy sessions to download, keep, and review
- Transcripts of each recording (because sometimes it’s easier to read)
Pricing for the Technical Content Accelerator is only $2,500 per person, which includes everything mentioned on this page.
To start publishing content based on the real needs of your technical audience (not features or products), apply to the Technical Content Accelerator today.
Invest in your technical content process to see more technical engagement, higher pageviews, and increased signups.