Opening up your website analytics is a chance to visit your traffic darlings and your unexpected successes. These are a delight to report out to team members and executives. Then there are the …
Continue Reading about Attract a Technical Audience Without Writing New Content →
For 15 years, I’ve been producing technical content professionally. Believe me, I’ve made all the mistakes many times over. I’ve written to SEO keywords I barely understand, I’ve overly promoted …
Continue Reading about Publish More Strategic Content with Concepts →
When you want to find technical content writers, there are a few common places to look. For the right community-oriented company, looking within your own users is an appealing option. Famously, …
Continue Reading about Create a Developer Community Content Program →
The mysterious, hoodie-wearing developer drops a link into the chat. It’s a thread from GitHub, Twitter, or StackOverflow. They bring feedback from the field. Usually unvarnished, sometimes critical …
Continue Reading about How Marketers Can Best Collaborate with Developer Relations →
Not many podcasts dive deep into technical topics. When I found myself on a call with the producer of a popular dev program, I asked about how they measure engagement. Tracking written content success …
Continue Reading about A Simple Pattern in Technical Content That Engages →
Most of your technical audience isn’t looking for your product. They’re doing their own work, communicating with their team, and doing their best to hit milestones. This involves researching, …
Continue Reading about The Marketing Funnel for Technical Products →
