The EveryDeveloper Blog helps you better connect with a technical audience. Learn how you can help your posts, tutorials, guides, and documentation reach more of the right developers.
Every time I walked through the GlueCon 2014 lobby, I couldn’t help but look up at the “API Challenge” leaderboard. Mashery’s booth at the conference for API thinkers included a real-time ranking of …
Continue Reading about How Puzzles Can Get You Developer Engagement at Events →
Content might be the most scalable way to reach a technical audience, but it’s ultimately just one part of your larger marketing strategy. The written word, streaming video, and other content formats …
Having identified as an “accidental marketer,” it’s a little uncomfortable to admit… I published my two developer engagement books as marketing. If you believe in the power of content to reach a …
Continue Reading about Self-Publishing as Technical Marketing →
Wishlists may have marked the start of the holiday season when you were a kid. As adults, wishlists get harder to make. The things you want rarely make it onto a list. To help you get started, …
Continue Reading about 10 Books Every Developer Marketer Should Have On Their Wishlist →
From 2009 to 2013, I saw every new API that was released for developers. I was the editor of ProgrammableWeb, the journal of the API economy. Founder John Musser and I used to joke, “It’s the year of …
Continue Reading about How Use Cases Elevate Your Technical Content →
Quick Start guides are your first handshake with developers. These guides are essential for getting developers onboard with your API or SDK. They’re the welcoming mat that either invites developers in …
Continue Reading about Craft Quick Start Guides That Developers Will Love →
