There’s a pub in Cornwall, England, where you must be extra careful of your surroundings.

Pub darts is common across the UK. The Dolphin Inn, however, is home to Britain’s first blind darts team.

“The Optimists,” as they’re known, admit they’ve caused some damage to the Dolphin, especially in some of their earliest practice sessions.

Now they hit the dart board on two of every three throws. Pretty good when you remember they can’t see the board!

That must have taken a lot of trial and error, right? Thankfully, even after a couple pints, the team was more strategic than guess-and-check.

With a string tied to the bullseye at the center of the board, each player can get a feel for the needed trajectory before the toss.

I’m inspired by The Optimists, and not just for their dart skills:

Publishing developer content can feel a bit like throwing darts at an invisible board. Missing can feel like a negative outcome that you just can’t avoid. That inevitability makes it difficult to invest in more throws.

On the other hand, if you understand what developers want to read, you’ll have a better chance of striking the bullseye—or at least hitting the board.

Your strategy is like the dart team’s string. How well you know the right developers will determine how close that string is to the center.

As everybody at The Dolphin Inn learned, knowing where to aim is the difference between success and another hole in the wall.

The D.E.V. Content Framework can help you and your team hit the mark with developers—without the damage to your reputation or your walls. Let’s chat about how you can use the framework to reach more developers.

For more on The Optimists, check out this fun story from the Daily Mail.