Quickly apply EveryDeveloper’s proven process to start the content engine for your dev-focused company

In developer relations, there’s no shortage of work to be done. The role can span product, marketing, support, technical writing, and more.

If you’re a developer evangelist, advocate, or community manager, there’s a good chance you want to: 

1. Create more developer content
2. Improve your developer content
3. Publish more and better developer content 

Some dev rel teams will set publication goals, without thinking about the quality of the content. Others may polish a piece endlessly, without ever hitting publish.

A successful content engine will avoid both of those problems.

You may already be throwing blog posts and tutorials against the wall, hoping something will stick. You may write about new features and announcements, wondering why it doesn’t resonate.

You’ve probably already noticed that some content gets more attention than others. 

With the Developer Relations Content Accelerator, you’ll learn how to figure out what will work for your developers, so you can do more of it.

What does it take to make developers notice? Why is it such a struggle to help them find your product?

Flip Your Perspective to Reach More Developers

Your developer relations team has a great perspective on your technical audience. You understand the pains they go through building software. You understand that your product sits in a larger technical ecosystem outside your company.

The best developer-focused companies publish consistently great content because they understand what developers want to read. It’s not about your product, it’s about the developer problems that it solves. Once you tap into that well of potential, you’ll have an unlimited flow of content concepts with almost guaranteed success.

You don’t need more posts, you need to start with concepts that are high in developer intent. Because when you do this, you’ll find an audience in search of a solution.

Before you publish your next post, ask yourself three questions:

1. Who has the problems this solves?
2. How can I help them understand the problem?
3. What’s the unique viewpoint we bring to the problem?

In fact, you can ask these questions before you have written a word. The answers will help you decide which content to pursue and what goes on the back burner.

Create a Content Strategy Before You Create Content

You may think “content strategy” sounds like a gimmick to keep marketers employed. Maybe you’re imagining a bunch of interviews and activity that seems like busywork? You have the wrong idea. You don’t need to make it more complicated than necessary and the end result should create less work, not more.

A good content strategy will tell you what to publish and why it matters. A clear goal for your content will help you focus on the concepts that have the most potential to be successful.

Don’t throw around non-strategic content hoping it finds an audience. Use your audience’s problems to create the strategy.

When we work with dev-focused companies to create their content strategies, we use our proven process to keep developers at the center. We call it the D.E.V. Content Framework. It incorporates the developer perspective and company viewpoint, then seeks education over promotion.

Here’s how one client reacted to our work together:

“The content strategy concepts EveryDeveloper researched are great and I return to them often. I adore that document! It’s helped us all get on the same page before beginning new projects.”

David Hallinan, Director of Content, Replicated

When you follow our authentic-content process, you’ll build your own content strategy and reach more developers.

In fact, developer relations is well-positioned to both create and execute your technical content strategy. What you need is a process to focus your efforts.

In the Developer Relations Content Accelerator you’ll learn the framework we use and quickly apply it so you can:

• Create unlimited content concepts that will resonate with developers
• Audit your existing content to identify improvements
• Prioritize your many potential projects to focus on the most promising
• Evaluate content after it’s written to maximize its success before you publish

Once your team has learned our process, you can apply it again and again to reach even more developers. The Developer Relations Content Accelerator will teach you every method we use to create concepts inspired by developer research, problems, and aspirations.

EveryDeveloper invested substantial time into learning about my business and existing content to help create a content plan. As a result, I now have a detailed and highly personalized developer content marketing strategy that I can execute with confidence. EveryDeveloper’s help would benefit any business targeting developers, especially businesses without a dedicated marketing team.

Adam McCrea, Rails Autoscale Founder

Program Schedule

Here’s how you’ll improve your developer relations content each week:

Along the way, the EveryDeveloper team is available for weekly Q&As and email feedback on your content concepts.

Apply for the Developer Relations Content Accelerator

To attract more of the right developers to your product, you need a consistent supply of content that resonates. We’ll show you how to follow our proven process and create more of the strategic content you need to reach more developers.

Another client says:

​​EveryDeveloper played a pivotal role in customer acquisition at Hoss. Adam and the team have a deep knowledge of APIs and developer audiences and helped us craft a robust content strategy.

Matt Hawkins, Founder of Hoss (acquired by Niantic)

Join a small group of fellow developer advocates, evangelists, and community managers in the Developer Relations Content Accelerator, starting next month. To keep the group balanced, we’re asking you to provide some information in a short application.

This program is designed to help you quickly apply the D.E.V. Content Framework.

During the four-week training program, you’ll learn:

• The exact strategies you can use to uncover valuable content concepts (the same strategies that EveryDeveloper uses on every client project)
• Methods to audit your existing content and identify opportunities for immediate improvements
• How to decide which content has the highest potential to attract and engage developers

During the Developer Relations Content Accelerator you will receive:

• Four weeks of live training in the D.E.V. Content Framework
• Group strategy sessions after each live training call to get you answers on any developer content topics
• A 1-on-1 follow-up strategy session after the first four weeks to answer your questions and get developer content coaching
• Weekly worksheets, exercises, and homework to help you apply the framework immediately
• Email feedback on content concepts you create during the four week program and for an additional four weeks following the program conclusion
• Recordings of every training and strategy session to download, keep, and review
• Transcripts of each recording (because sometimes it’s easier to read)
• Hardcover copy of Developer Marketing Does Not Exist to cement content concepts

To start publishing content based on real developer needs (not features or products), apply to the Developer Relations Content Accelerator today. 

Invest in your developer content process to see more developer engagement, higher pageviews, and increased signups.