Imagine a room full of developers, ready to hear your conference talk. How many are in the audience—50? 100? 500? As awesome as web development is, there’s a natural cap to who can hear your message …
3½ Quick Tips to Improve Your Developer Content
If you run or contribute to a developer blog, you might already spend hours each week brainstorming, writing, and publishing. You likely don’t have much more time to dedicate to content. Even so, …
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Developer Marketing for API Companies
Originally published on Nordic APIs' blog More than 10 years ago, Stripe and Twilio became prime examples of a new type of company: developer-focused startups where the API is the product. Many …
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Not Every Developer Tool Needs the Same Developer Marketing
One of the first things I do each day is open Todoist on my phone or laptop. It's an app that holds my task list, helps me set priorities, and tracks my productivity. There's also a Todoist API, which …
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Your API Documentation Checklist
From code reviews to the importance of design, developers disagree on a lot. But what most developers have in common is how quickly they’ll give up on even the best API if its documentation fails to …
Evaluate Your Documentation Like a Developer
When I worked in developer relations, I tried to spend time with the engineers who built our product, in addition to the ones who would use it. Once, one of the team responsible for our developer …
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