Most of your technical audience isn’t looking for your product. They’re doing their own work, communicating with their team, and doing their best to hit milestones. This involves researching, …

Continue Reading about The Marketing Funnel for Technical Products →

When it comes to dev-focused examples, you’ve probably seen enough of Stripe and Twilio. That’s one reason I like to share Plaid, the company best known for seamlessly connecting to bank …

Continue Reading about Is Plaid for Developers? How Its Homepage and Docs Send the Right Messages →

To evade the bad guys, the Western town in the 1974 movie Blazing Saddles hatched a plan. They recreated their entire town in the middle of nowhere in hopes of luring the antagonists into a trap. …

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Good technical documentation is essential for effective communication and understanding of your product. It helps users understand how to use and troubleshoot the technology, and it can also serve as …

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A developer and a marketer are stranded on a remote island… After days of searching, they discover a coconut grove. The developer cracks open a husk, drinks its water, and hungrily devours its meat. …

Continue Reading about You Can Use Both Features and Benefits in Your Developer Marketing →

Your developer content calendar says it’s time to publish another post. You have one ready—written, edited, and staged in your CMS. You have a distribution plan, too… but it can only be as successful …

Continue Reading about Top Technical Content Mistakes to Avoid →