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To evade the bad guys, the Western town in the 1974 movie Blazing Saddles hatched a plan. They recreated their entire town in the middle of nowhere in hopes of luring the antagonists into a trap. …
Continue Reading about Why Developer Marketers Should Start with DX →
Good technical documentation is essential for effective communication and understanding of your product. It helps users understand how to use and troubleshoot the technology, and it can also serve as …
Continue Reading about Examples of Bad Documentation (And How to Do Better) →
A developer and a marketer are stranded on a remote island… After days of searching, they discover a coconut grove. The developer cracks open a husk, drinks its water, and hungrily devours its meat. …
Continue Reading about You Can Use Both Features and Benefits in Your Developer Marketing →
Your developer content calendar says it’s time to publish another post. You have one ready—written, edited, and staged in your CMS. You have a distribution plan, too… but it can only be as successful …
Continue Reading about Top Technical Content Mistakes to Avoid →
After a pleasant conversation, we exchanged business cards. This was the before times—not just pre-pandemic, but prior to my working in either community or marketing. I was a journalist masquerading …
Continue Reading about How Community and Marketing Teams Can Be Friends →
A European cafe, with its outdoor seating, encourages would-be visitors to relax, think, and converse. Like a Van Gogh painting, they create a mood that begins an experience. And it all starts with …
Continue Reading about How 30 Dev Tool Homepages Put Developers First →
