Not many podcasts dive deep into technical topics. When I found myself on a call with the producer of a popular dev program, I asked about how they measure engagement. Tracking written content success …
Continue Reading about A Simple Pattern in Technical Content That Engages →
Most of your technical audience isn’t looking for your product. They’re doing their own work, communicating with their team, and doing their best to hit milestones. This involves researching, …
Continue Reading about The Marketing Funnel for Technical Products →
When it comes to dev-focused examples, you’ve probably seen enough of Stripe and Twilio. That’s one reason I like to share Plaid, the company best known for seamlessly connecting to bank …
Continue Reading about Is Plaid for Developers? How Its Homepage and Docs Send the Right Messages →
To evade the bad guys, the Western town in the 1974 movie Blazing Saddles hatched a plan. They recreated their entire town in the middle of nowhere in hopes of luring the antagonists into a trap. …
Continue Reading about Why Developer Marketers Should Start with DX →
Good technical documentation is essential for effective communication and understanding of your product. It helps users understand how to use and troubleshoot the technology, and it can also serve as …
Continue Reading about Examples of Bad Documentation (And How to Do Better) →
A developer and a marketer are stranded on a remote island… After days of searching, they discover a coconut grove. The developer cracks open a husk, drinks its water, and hungrily devours its meat. …
Continue Reading about You Can Use Both Features and Benefits in Your Developer Marketing →
