It’s back-to-school time here in the states. My friends with kids are sharing photos of their offspring.

Most are cute, though every now and then you’ll see one that is a little awkward.
My own photo when I was 11 fits that description. I won’t subject you to it, but here’s a description: brace-faced and bowl-cut (yes, I had hair then), wearing a Bart Simpson shirt.
Cowabunga, dude!
These days my sister looks at it and shakes her head. She can’t believe our mother let me wear a Simpsons shirt on picture day.
Thankfully, this is the anomaly among my school pictures. You could line them up chronologically and they tell a story on their own.
You can do something similar with websites using the Internet Archive:
I lined up Stripe’s homepages over time on Twitter and people seemed to like it.
You can see the progression of what is now the best example of developer experience.
From the earliest minimum viable landing pages to the version it used for two years, all the way through to the most recent, you can see Stripe’s:
- Consistent developer messaging
- “Web and mobile” phase
- First product launch
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The headline it uses today showed up multiple times, as early as 2014. Through it all is a clear understanding of its developer audience. No matter how you reach developers, you need to know what the ones who will love your product really care about.
The EveryDeveloper team has several ways we can help you identify and attract more of the right developers. Reach out and tell us more and we can hop on a quick call.