There is at least one mistake on this page.

I put it there intentionally.

For some, it will be too subtle to notice. Others, I expect, will want to point it out.

A friend recently tweeted about intentional mistakes:

University of Oregon and Oregon State are rivals. A fan of either will notice if you mix up their mascots… Hard to know whether that was an error or a tactic for this recruiter.

When I was the editor of ProgrammableWeb, I noticed we heard from API providers if we published something inaccurate in their public profile. We had an amazing group of researchers, so it was rare and always an accident. But ProgrammableWeb founder Jon Musser and I joked that we would hear from more providers if we did it on purpose.

Connections with this audience helped us do better work, so it was admittedly tempting.

Most developers appreciate accuracy. You’d never make an intentional mistake about an important fact.

But you could attract developer attention with incomplete information.

Many developers love a puzzle. How might you confound your audience and encourage them to grapple with a solution?

As in-person events seem poised to make a comeback, so will sponsor booths.

In Developer Marketing Does Not Exist, an entire chapter is devoted to events. Like other traditional marketing tactics, the typical expo hall does little to engage developers.

Stand out with a well-placed mistake (did you find mine?) and help developers flex that puzzle-solving muscle.

P.S. My friend who tweeted about Duck vs. Beavers also thinks you should buy the book if you haven’t already (maybe even the hardcover).