Everything in life can be made just a little harder with BOSU.

But why would you want to make things harder? Especially with your technical content?

Yet when I hired a trainer I was essentially paying them to make things harder on me. And this was guaranteed to do it:

BOSU stands for BOth Sides Up. It’s a squishy half-ball that makes an uneven platform, regardless of where it rests.

My trainer would make me do things like balance on the BOSU, do squats, and play catch with a medicine ball… at the same time.

I’d lose balance and fall off in frustration when he’d remind me that it’s supposed to be hard.

It’s natural to bring that same approach to your work, but that’s not required.

Yes, it can be tough connecting with an audience. Yes, it’s sometimes difficult to communicate your efforts internally. Yes, if it was easy, everybody would already have it mastered…

But there are some things where your team is just naturally more adept.

And you’ll have more impact if you focus there.

Block some time off to review these 15 content channels.

Identify the areas where your team is well-suited. For example, if you have a developer relations team, they may gravitate toward community channels. On the other hand, product marketers might be more likely to choose written channels.

Don’t try to reach a technical audience while standing on a BOSU ball.

However, partners could help you tap into additional channels. If you’d like help thinking through the possibilities, reach out to EveryDeveloper and we can discuss what we’ve seen work elsewhere.