Some of the most famous lines in movies became that way by accident.

“You’re gonna need a bigger boat” was an inside joke on the set of Jaws. Roy Scheider used it periodically to get a chuckle from the crew.

One of those takes made the cut.

The most famous line from A Few Good Men was not penned by Academy Award-winner Aaron Sorkin. Who re-writes Sorkin dialogue?!

Jack Nicholson, that’s who.

“You already have the truth” is not nearly as memorable as “you can’t handle the truth!”

“Here’s Johnny.” That was Jack, too.

“I’m king of the world.” All Leo.

De Niro improvised “are you talkin’ to me” from stage directions.

None of these lines were part of the plan, but they became forever linked to their films.

All of these movies had scripts. Though they didn’t include the most famous lines, the ad-libs couldn’t have happened without the framework of the story.

But they also needed the right actors.

​You need both in your developer content, too:

• Your script is a developer content strategy that shows who to reach and how.
• Your cast includes the internal and external writers that understand the audience enough to ad-lib.

As for your own developer “filmmaking”… if you need some assistance, reach out to our team.