As you’ll see, you don’t have to be a genius to realize Albert Einstein could have been a better spouse.

Yet you might make similar mistakes in your work with developers.

Apparently, things started going downhill for the Einsteins sometime after their 10th anniversary.

Albert typed up a cringe-worthy list of rules for his first wife, Mileva:

Believe it or not, Einstein thought this list would help.

Perhaps he had not considered how Mileva would receive the message. Within a few months, she and their young children had moved out. They would eventually divorce.

One of history’s best thinkers may have applied a bit too much logic to spousal communications.

How does your technical audience react to your marketing?

How well do you understand what they want?

Your audience should inform your content strategy.

It’s about what they want, not what you want.

A simple theory Albert Einstein may not have understood.