MapBox already provides the most customization options of any Map API. The latest release gives even more granular control over styling, leading me to question whether the 800 Pound Gorilla of Google Maps will even be considered a competitor in the future.

The mapping startup brings geographic tools to any developer, along with easy access to crowdsourced location data. By comparison, Google offers very simple styling, though perhaps sufficient for the majority of online mappers. MapBox’s new updates confirm that the company is doubling down on its greatest trait, perhaps courting the developer who truly wants a distinct map experience.