Company websites do more than communicate features and benefits—they inspire new possibilities. Whether called use cases, capabilities, or solutions, these pages enable a technical audience to see what’s possible. Even databases, which can do almost anything, can frame their products around what a developer wants to build.
The EveryDeveloper team reviewed 18 database companies to see how use cases are organized, what common solutions they promote, and whether these flashy marketing pages make their way to developer documentation. Get some ideas and inspiration from these examples, part of our ongoing research on how technical companies market to reach developers.
Stats, Data, and Insights from the EveryDeveloper Team
The most common top-level term is Solutions (56%), followed by Use Cases (11%)
More companies include Industries (56%) than don’t, though never top-level
Similarly, Use Cases (39%) is frequently featured within a sub-menu
The most popular use cases are AI (44%), Monitoring (28%), and Streaming (22%)
Among Industries, the most popular are Finance (39%), Retail (33%), and Manufacturing (28%)