Far too many companies venture into technical content because “that’s what you’re supposed to do.” Looking at established technical products and companies, the process can look deceptively …
Continue Reading about Read This Before You Hire a Technical Content Agency →
Every time I walked through the GlueCon 2014 lobby, I couldn’t help but look up at the “API Challenge” leaderboard. Mashery’s booth at the conference for API thinkers included a real-time ranking of …
Continue Reading about How Puzzles Can Get You Developer Engagement at Events →
Content might be the most scalable way to reach a technical audience, but it’s ultimately just one part of your larger marketing strategy. The written word, streaming video, and other content formats …
Having identified as an “accidental marketer,” it’s a little uncomfortable to admit… I published my two developer engagement books as marketing. If you believe in the power of content to reach a …
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Wishlists may have marked the start of the holiday season when you were a kid. As adults, wishlists get harder to make. The things you want rarely make it onto a list. To help you get started, …
Continue Reading about 10 Books Every Developer Marketer Should Have On Their Wishlist →
From 2009 to 2013, I saw every new API that was released for developers. I was the editor of ProgrammableWeb, the journal of the API economy. Founder John Musser and I used to joke, “It’s the year of …
Continue Reading about How Use Cases Elevate Your Technical Content →
