Though we’ve said Developer Marketing Does Not Exist, the fact remains: the marketing department usually does exist in dev-focused companies. You want to show your progress, which means tracking …
Continue Reading about Don’t Practice Vanity-Driven Developer Marketing →
I clipped the tiny electronic device to the top of my guitar, pushed its button, and plucked a string. The screen delivered a note I did not expect. After some frustration, I picked up the small …
Continue Reading about How Documentation Teams Can Improve Developer Experience →
She picks up the cube and inspects it from all angles. To my untrained eye, her task seems insurmountable. This Rubik’s cube, with its nine colored stickers covering each side in seemingly random …
Continue Reading about Marketing to Developers is Not Hard →
You know content is key to reaching more of the right developers. But keeping up with a consistent cadence of blog posts, guides, and tutorials can be challenging, especially if you’re the only one …
Continue Reading about How to Find Developer Content Writers →
Most days for the last 10 years, I can reach into my pocket for a small, galactic-looking object. It looks a bit like a tube with closed, rounded ends. Once out of my pocket, I can pull it apart into …
Continue Reading about 9 Ways to Reach More Developers with Your Content →
Use data to build a community experience aligned to developer motivations. As a community builder, you likely already spend time with analytics. You use it to track traffic attribution or product …
Continue Reading about Mindhunting in Your Developer Analytics →
