Content might be the most scalable way to reach a technical audience, but it’s ultimately just one part of your larger marketing strategy. The written word, streaming video, and other content formats …
Self-Publishing as Technical Marketing
Having identified as an “accidental marketer,” it’s a little uncomfortable to admit… I published my two developer engagement books as marketing. If you believe in the power of content to reach a …
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How Use Cases Elevate Your Technical Content
From 2009 to 2013, I saw every new API that was released for developers. I was the editor of ProgrammableWeb, the journal of the API economy. Founder John Musser and I used to joke, “It’s the year of …
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How to Measure Developer Experience
When your technical audience determines your product’s success, it’s important to provide documentation and other tools to engage them. To that end, you’ll find Developer Experience (DX) teams at many …
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4 Great Ways to Get Docs Feedback From Developers
No matter how well you know your technical product, you’ll never know it through the eyes of your users. In fact, the better you know your product, the harder it gets. You need external input from …
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The 15 Content Marketing Channels to Reach Your Developer Audience
You know the importance of content to reach a technical audience. Maybe you’ve even used it to attract developers, software architects, engineers, and similarly technical personas to your product. …
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