Having identified as an “accidental marketer,” it’s a little uncomfortable to admit… I published my two developer engagement books as marketing. If you believe in the power of content to reach a …
Continue Reading about Self-Publishing as Technical Marketing →
From 2009 to 2013, I saw every new API that was released for developers. I was the editor of ProgrammableWeb, the journal of the API economy. Founder John Musser and I used to joke, “It’s the year of …
Continue Reading about How Use Cases Elevate Your Technical Content →
When your technical audience determines your product’s success, it’s important to provide documentation and other tools to engage them. To that end, you’ll find Developer Experience (DX) teams at many …
Continue Reading about How to Measure Developer Experience →
No matter how well you know your technical product, you’ll never know it through the eyes of your users. In fact, the better you know your product, the harder it gets. You need external input from …
Continue Reading about 4 Great Ways to Get Docs Feedback From Developers →
You know the importance of content to reach a technical audience. Maybe you’ve even used it to attract developers, software architects, engineers, and similarly technical personas to your product. …
Continue Reading about The 15 Content Marketing Channels to Reach Your Developer Audience →
Opening up your website analytics is a chance to visit your traffic darlings and your unexpected successes. These are a delight to report out to team members and executives. Then there are the …
Continue Reading about Attract a Technical Audience Without Writing New Content →
