The lead form full of invasive requests sends them to the Back button. They bristle at the words “Contact sales for documentation.” And that stroll through the expo hall? Solely about the freebies. My …
Continue Reading about DevTools Marketing That Works, According to Developers Themselves →
Far too many companies venture into technical content because “that’s what you’re supposed to do.” Looking at established technical products and companies, the process can look deceptively …
Continue Reading about Read This Before You Hire a Technical Content Agency →
Every time I walked through the GlueCon 2014 lobby, I couldn’t help but look up at the “API Challenge” leaderboard. Mashery’s booth at the conference for API thinkers included a real-time ranking of …
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Content might be the most scalable way to reach a technical audience, but it’s ultimately just one part of your larger marketing strategy. The written word, streaming video, and other content formats …
Having identified as an “accidental marketer,” it’s a little uncomfortable to admit… I published my two developer engagement books as marketing. If you believe in the power of content to reach a …
Continue Reading about Self-Publishing as Technical Marketing →
From 2009 to 2013, I saw every new API that was released for developers. I was the editor of ProgrammableWeb, the journal of the API economy. Founder John Musser and I used to joke, “It’s the year of …
Continue Reading about How Use Cases Elevate Your Technical Content →
