The Authentic Guide to Developer Marketing

Highly recommended. Developer Marketing Does Not Exist is full of nuggets. Mark O’Neill, Vice President Analyst at Gartner

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Learn to authentically engage with developers to attract more of them to your product. Typical marketing tactics will fall flat on an audience of developers that sniff out anything promotional.

Developer Marketing Does Not Exist will help you uncover what will actually resonate with your technical audience so you can start to reach more developers.

Marketing is hard. Marketing to developers is fiendishly hard. Developer Marketing Does Not Exist is a must-read for anyone who wants effective, non-sleazy strategies to reach more developers Jason Shen. 3x startup founder & Facebook PM

Developer Experience
Prepare an environment where developers will thrive
Blog Posts
Reach more developers with frequent, helpful articles
Tutorials
Teach developers exactly how to solve their problems
Guides
Show how deeply you understand what a developer needs
Open Source and Community
Listen and contribute to a broader group of developers
Events
Meet developers where they are with authentic interactions
Tools as Marketing
Build something the right developers will want to use
Advertising and Sponsorships
Enter into long-term partnerships, not quick growth tactics
Developer Marketing Organization
Hire the right people and set reasonable expectations

Kind Words From Readers Like You

I started reading and couldn’t put it down! The principles and main concepts of the book are carried by memorable and relatable metaphors. Between the metaphors and the well timed jokes the book is engaging and informative. 10/10 would recommend. Kristen Womack, Microsoft

I’ve known Adam throughout the 15 years that I’ve been involved with developer marketing and relations. I first knew him as a journalist, so I expected good storytelling. He also brings authentic empathy for both developers and marketers, a key ingredient of successful developer programs. I firmly believe that if you’re either new to the area of developer marketing, or a seasoned pro, you should buy this book and internalize its message. This book provides an excellent summary of the challenges and rewards in the developer relations and marketing craft. Mike Pegg, Developer Marketing and Relations, Google

Adam uncovers true value for a diverse group of developers. This is a must-read for any team with a bottom-up go-to-market. Dana Oshiro, General Partner and GM, Heavybit

Carter Rabasa, Twilio Product Manager and founder of FizBuz

Essential reading for tech marketers and founders building developer-focused businesses Antony Falco, SaaS Startup Founder

Developer Marketing Does Not Exist is packed with guidance and practical advice for developer relations professionals based on over 10 years of direct experience working within what Adam surprisingly admits is developer marketing. Phil Leggetter, Developer Experience and Relations Executive

If you want to attract software developers to your platform, follow Adam DuVander’s example. Nobody understands that community better. Justin Jackson, co-founder of Transistor.fm

Genuine value exchange and authenticity are what separates developer engagement from noise. If you knowingly or unknowingly waste dev time, it is difficult to recover. Adam covers mistakes to avoid and tips that work in his book, an important read for anyone who partners with and seeks alignment with software engineers. Delyn Simons, Ecosystem GTM leader

There is a real need for a world where everyone learns what Adam is teaching in “Developer Marketing Does Not Exist.” A must read. Jimmy Jacobson, Engineering Manager and Partner at Codingscape

Mark O’Neill, Vice President Analyst at Gartner

Just read this book in one sitting (with a short break for egg and cheese on an everything bagel with jalapeño). Couldn’t put it down. Very interesting and helpful. I can see it becoming whatever the electronic equivalent of dog-eared is in the coming weeks/months. David Goossen, Chief Growth Officer, Resurface Labs